Get to know a little more about us

Who is Alora

Singapore’s First Digital Native Paint Store

Founded in 2020, Alora has transformed the consumer paint experience in Singapore. What used to be a daunting task – selecting colours, calculating quantities, understanding costs, and coordinating services – is now simplified. At Alora, we embrace the digital era to streamline the entire painting process.

Our vision and mission

Our vision is to transform home decoration by offering high-quality, affordable, and non-toxic eco-friendly paints. We aspire to a future where every home is a safe haven, free of toxic hazards in paint, blending aesthetics, sustainability, and safety. We aim to inspire a world where the highest quality in home decoration is universally accessible, fostering healthier living spaces for today and generations to come.

Our mission is to provide superior, non-toxic, eco-friendly paint solutions at affordable prices, ensuring safe and beautiful spaces for DIY enthusiasts. We strive to combine excellence with accessibility, ensuring every home can be free of toxic hazards, without compromising on environmental responsibility or quality.

Our values

  1. Sustainability: Commitment to environmentally responsible practices in every aspect of our business, from sourcing materials to production and distribution.
  2. Quality: Ensuring the highest standard of product performance, durability, and aesthetics.
  3. Safety: Prioritizing non-toxic, safe formulations to protect the health and well-being of our customers and the environment.
  4. Innovation: Continuously seeking creative and effective solutions to improve our products and practices, staying ahead in the field of eco-friendly paints.
  5. Accessibility: Making our high-quality, eco-friendly products affordable and easy to use for a wide range of customers.
  6. Transparency: Building trust with customers and stakeholders through honest and open communication about our products, processes, and business practices.
  7. Customer Centricity: Placing the needs and satisfaction of our customers at the forefront of our decision-making process.
  8. Community Engagement: Actively participating in and supporting community initiatives and environmental causes, emphasizing our commitment to social responsibility.
  9. Respect for Diversity: Embracing and respecting diverse perspectives and backgrounds, both within our team and in our market, to enrich our company culture and understanding of customer needs.
  10. Integrity: Upholding ethical standards in all our operations and interactions, ensuring that we conduct our business with honesty and moral principles.

Committed to Safety: Our Promise of High-Quality, Harm-Free Paints

At Alora Paints, our commitment goes beyond just colour and coverage. We pledge to ensure the health and safety of our customers and staffs by steadfastly avoiding harmful chemicals like formaldehyde in our products. From day one, we have been advocates for a healthier living environment, which is why we choose only the highest quality, safest ingredients for our paints. Our rigorous standards for safety and environmental responsibility mean you can trust every can of Alora Paints to enhance your home without compromising on health. Experience true peace of mind with paint that’s not only beautiful but also benevolent.

How can we help you on your painting journey?

At Alora, we're more than just a paint company. We're your partners in transforming your space into a work of art. Our commitment goes beyond providing premium, eco-friendly paints. We offer a suite of services designed to support, inspire, and guide you through every step of your painting journey:

  • Consultation Services: Find the perfect hues with our colour consultations. Whether it's through a virtual meeting or a home inspection session, we're here to help you choose the ideal palette for your space.
  • DIY Tutorials and Guides: Ready to dive into DIY? Our website and social media channels are rich resources for step-by-step guides, video tutorials, and pro tips to help bring your project to life.
  • Color Samples: Experiment with confidence. We offer samples swatches, so you can test out colours in your space before making a bigger commitment.
  • Expert Advice: Got questions? Our dedicated helpline and online chat service are manned by painting experts ready to offer advice and answer all your queries.
  • Quality Tools and Supplies: From brushes to rollers, we've got all the tools and supplies you need to complement our paints and complete your project with ease.
  • Inspiration Galleries: Need some inspiration? Check out our galleries featuring a range of finished projects, and get inspired for your next makeover.
  • Sustainability Guidance: Learn how to paint sustainably. We provide tips on eco-friendly painting practices, including the proper disposal of paint materials.
  • Customer Service: Our responsive and knowledgeable customer service team is here to assist you with any inquiries or issues throughout your painting process.

Your dream space is just a brushstroke away. Let Alora guide you there!

Contact us

You can contact us via email at or WhatsApp us at +6589099902

What's so good about our paint?

Bespoke Paint Colours

Experience the power of personalisation with Alora Paints! Say goodbye to settling for generic shades. With our innovative Colour Match technology, you can create your own bespoke paint colour, tailored to your unique vision. Whether it's a subtle hue or a bold statement, we make it effortless to bring your dream colour to life.

Certified Paints

Don’t take our word for it our paint has been certified by Singapore Green Label and US Green Seal so you can rest assured that when you buy our paint you are doing mother nature a favour.


It’s not just about being certified, as an organisation we truly care about the environment and continue to contribute towards driving the industry to better quality, safer and healthier paints for all. We are certified carbon neutral company by SCS Global.

No-Odour Formula

Paint = Paint Smell. Not with Alora. We have developed no odour paints so that there are no invasive chemical smells in your home.

Near Zero VOC

We want your home to be as safe as it can be, we have one of the lowest ratings for Volatile Organic Compounds in our paint reassuring your whole family that they are in a safe environment.

Customisable Add-Ons

Living in the humid tropics? Not a problem with Alora. Our paints have anti mould technology to significantly lower the chances of any mould developing on Alora painted surfaces.

Our paints have the technology to have long-lasting antiviral protection making your home a safer places when under threat from viruses.

Easy Clean

Accidents happen, afterall it’s home. With Alora you can rest assured that clean ups after anything from wine splashes to crayons will be simple.